Rooted in Gabon, Italy and The Netherlands, with a strong entrepreneurial profile. I am best described as the David Livingstone of the modern age, as I am always exploring new adventures, cultures and worlds.
My urge for exploration is often translated in an out-of-the-box-approach, which also fuels my strive for excellence in life. As well on a personal and on a business level, it is my ambition to bend both into a healthy combination. Not only do I find it important to choose life, but I also choose to work with clients that I feel connected with… as a perfect match brings out the best in me.
My journey as a creative concepts and design driven brand marketing and communications entrepreneur spans over 20 years. It all started in my early twenties, with an ambition to leave a mark in the Dutch music industry. To achieve this, I started my own brand/band called HSSLFF, which – besides an album packed with some very catchy 80’s electro tunes – carried all the right marketing ingredients to create a huge wave… this together with positioning myself as an ambitious marketing and PR manager, representing one of the biggest music venues in The Netherlands: PAARD (The Hague). An adventure that brought me early fame on a national scale, and also recognition in the form of a renowned ‘Marketing Award’ and prime time press coverage for a campaign called ‘No Risk Ticket’.
Fueled by an ambition to change the world of PR, acting as a true daredevil, I set out to lead my own marketing and PR agency in the Benelux entertainment industry: De Revolutie. Sided by my forever creative companion Patrick Clerkx, it only took short time before we were managing marketing campaigns and press coverage for a broad variety of leading Benelux music festivals, venues and organizations: Live I Live Festival, Alda Events, Music City The Hague, Tivoli/Vredenburg, Paradiso/Grote Prijs van Nederland, Gebr. De Nobel, Haagse Popweek, Festival Dag in De Branding, Gogbot Festival, Embassy Festival The Hague, Jazz on Stage, Indian Film Festival, Gianmaria Testa and so on…
In 2014 I decided to think global and thus I upgraded myself to a digital nomad, sharing my marketing, communications and PR expertise on an international scale. I relocated to the amazing city of Turin and launched BnB Promotions, an international agency for Bed and Breakfast Marketing. This offered me the opportunity to learn more about Hospitality and Travel PR. My Benelux marketing expertise also turned out to be of value in Italy, which resulted in managing NL content for FIAT and acting as NL partnerships manager for the Droidcon Italy Event.
Ok, let me fast forward from there, as there is still so much story to tell: after the Turin-era, I was asked to work with Teufel Audio in Berlin, a market-changing competitor of Sonos in Germany. Spending time in the leading tech startup capital of Europe also inspired me to sharpen my focus on supporting international startups with their brand growth and audience/market approach. As a premium member of Factory Berlin, I started to organize masterclasses for entrepreneurs and startups that needed to spark their business marketing strategy. And yet again, my Benelux PR expertise and network were of value, as I also acted as Benelux PR manager for renowned Tech brands and PR agencies, such as PIABO PR, Monoceros PR, Lime Bike and BE O BOTTLE.
And here we are, 2022… back where it all started: the coastal city of The Hague in The Netherlands, where I continue to share my creative vision, out-of-the-box approach and high end design driven marketing strategies for helping (international) entrepreneurs position their business, brand or product. Creating stories that stimulate brand awareness growth and to capture an audience and never let go.
“Even after 20 years of exploring, I still feel that my story has only just begun.” – Stefano Oosthof