As one of The Netherlands’ most relevant and divers music events, the Life I Live Festival covers every part of the city center of The Hague. With its 9 stages and over 30 performing artists, Life I Live offers something for everyone. This impressive no-admission event welcomes over 200.000 visitors with each edition.
The Life I Live Festival is still a relatively new concept, with its 5th edition taking place in 2017. From the early beginning of the festival, I have been responsible for developing a media driven branding strategy, in which it was my primary aim to build the Life I Live brand recognition among industry professionals, media relations and the target audience. I have managed marketing and sponsorship campaigns, social media content and also participated as an advisor for artists to be featured in the line up of the event.