Project omschrijving

Project Brief

ALDA Events develops global Electronic Dance Music concepts and events, representing some of the best EDM DJ’s in the world, like Armin van Buuren, Hardwell and Tiësto. With its top notch events, ALDA connects with millions of EDM lovers all over the world. Events organized by ALDA that hit the globe annually, are Armin Only, I Am Hardwell and State of Trance.

In 2014 I was responsible for developing the ALDA Events re-branding strategy, in which it was my primary aim to build the brand among the leading main stream media. I also worked on the ALDA Events community loyalty program, creating a more personal connection between the brand and its audience via social media, media and event coverage.


  • Marketing and Strategy
  • Corporate Branding
  • Project Management
  • Public Relations


More info