The city of The Hague is marked as the number one music city of The Netherlands. To support this statement, and also for the international branding of its’ music scene, the municipality of The Hague required a positioning strategy and plan of action. A fitting marketing agency and partner was needed for the job, for which I was invited to pitch (and won…)
For this campaign I coordinated and developed the overall Music City The Hague branding strategy: from marketing to logo and website design, promotional videos, writing press releases, optimizing digital content and investing in media and stake holder relations. I also presented the municipality a manual focused on essential music city marketing.